Christina Aguilera – and Procter & Gamble – have launched a new ad campiagn for the pop star’s latest fragrance – Unforgettable.

The tall, curvy black bottle looks “dressed” in lace, and is prominently shown in the print ad, which is shown.

The singer, and judge on The Voice, is also starring in the newly released television commercial for Unforgettable.

This is Aguilera’s fifth fragrance – and Aguilera says it’s for “women who want to be irresistible, feel sexy & glamorous.” It contains cashmere, vanilla and tonka absolute at its base; night blooming jasmine and turkish rose at the heart; finished with the scents of plum and pomegranate.

Photo: Perfumes.ChristinaAguilera.com